About Adduco

About Adduco

Our software helps brands target their perfect customer

We’re on a mission to personalise the digital world. Adduco is headquartered in New Zealand, staffed by a diverse group of passionate people on a mission to shape the future of content.

We built our Customer Data Platform (CDP) to redefine the way brands understand customers, deliver content and personalise digital experiences. Adduco makes it easy to surface the traits, actions and sentiment from the data sitting in your lap to give you ultimate clarity on your customers tastes and needs.

Our answer to tomorrow’s questions transforms a high-touch, problematic stack of requirements into an accessible solution that delivers a less expensive, more effective marketing tool for consumer brands.

Our Leadership

Rees Vinsen
Rees Vinsen

CEO & Founder

Riley Blair
Riley Blair

Chief Technology Officer

Richard Chadderton
Richard Chadderton

Chief Financial Officer

Evän Shram
Evän Shram

VP Marketing

The team is where it all begins

We work together like family and strive to grow. We treat each other with respect, we speak our minds, and we foster a culture of trust. We strive to live out our values every day: transparency, care, collaboration and high standards.

Adduco Careers

Our History

Founded in 2012, Adduco delivered entertainment, news and sponsored campaigns to Generation Z. Our branded social communities engaged with millions across pop culture, food, fitness and other passions, reaching screens the world over.

We’ve been in the trenches since before Instagram was even a name and before memes drove billions of e-commerce dollars - and two years ago we set out to create a solution that would use data and technology to help brands get better results with less effort. The marketing construct has changed a lot in those two years, but our goals haven't and there are now 6 of us working in New Zealand to help you do what you love.